Actually, your presentation reminds me - after publishing the post - of a white paper (not from the DG COMM) on "<a href="https://www.lacomeuropeenne.fr/2010/03/10/livre-blanc-plateformes-communautaires-de-marques-et-strategies-de-communication-en-ligne-quels-enseignements-pour-une-ou-des-plateformes-communautaires-de-lue/" rel="nofollow">Community Platforms of brand and communication strategies online</a>" which describes 5 types of community of interest/practise...
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